The Truth About Self-publishing:
1. No matter what anyone tells you. You are the one who will sell
95%+ of the books you self-publish.
2. Everyone will provide you a final galley for approval prior to
going to a full print run; therefore, you and you alone are ultimately
the one responsible for any mistakes in your book: grammar, spelling, font
size, typesetting, and so on. We can ont emphasize strongly enough the
need for you to have your work well edited before beginning the self-publishing
process.
Five Step Process
1. Write the book
2. Edit the book
3. Typeset the book
4. Print the book
5. Market/Distribute the book (the hardest part:-)
Definition:
Self-publishers as defined by the Library of Congress are authors and
editors who pay for or subsidize publication of their own works.
What is Self-Publishing?
elf-publishing
is one of the fastest growing segments of the publishing industry; authors
find it attractive for many reasons. Unlike using traditional publishing
companies, self-publishing allows the author to be in control of the entire
creative and selling process.
As a self-published author, you pay the full cost of producing your
work and are responsible for marketing and distribution. Therefore, the
finished copies, the copyright, all subsidiary rights, and all money received
from book sales are exclusively yours.
First-time authors may find it difficult to be accepted by a traditional
publishing house because of the unpredictable sales of a newcomer's book.
You can test your book's sales potential by self-publishing a small quantity
through a short-run book printer such as the one we use. Our Printer provides
a full line of services to produce an attractive, professional book. Their
many years of experience show that the best salesperson for a book is the
author.
Profit is not always the primary objective of writing a book. Your
book may be designed to explore your own interests or to fill specific
needs of an organization, a business, or your family. Traditional publishing
companies prefer books that will interest the mass market and will usually
not accept a work intended for a small audience. Our Printer can print
quantities of 100-5,000 copies very economically so you can publish a book
that meets your objectives. We also have an option for printing as few
as 15 books.
We specialize in one-color text (interior pages) printing, with black
and white or full color photos or graphics within the interior of the book,
in two popular book sizes (5 1/2" x 8 1/2" and 8 1/2" x 11") available
in four attractive binding styles. All equipment is tailored for this type
of printing.
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What is the difference between
Vanity Press or Subsidy Publishing, Print on Demand, and Self-publishing?
The Comparisons below are all based on a130 pg book, 5.5 X 8.5 inch
size, full-color cover, retailing for $10.95
NOTE: Categories of people who purchase a self-published book. 1.
Family, 2. Friends, 3. Friends of Friends, 4. People attending a book signing,
5. People with specific interest in topic/type of book
NOTE: Prices vary greatly in each category, but the main question
you must ask yourself is: How many books will I have to sell to break even,
and what will I have left over when I do break even?
1. Vanity Press or Subsidy Publishing
-
Includes everything: typesetting and printing, frequently distribution,
sales, marketing, full-color cover, ISBN (Author must still “push” the
book)
-
Send out review copies to your local area and across the country
-
Send sample copies of your book to local bookstores
-
Contact major bookstore chains and wholesalers
-
Contact online booksellers
-
Contact organizations
-
Issue an annual catalog
-
Submit your book for listing in the standard trade publications
-
pay between $6000.00 and $10,000.00
-
Author receives a commission of about 40% of $10.95, about $4.40
-
Total investment about $8000.00. 50 books on hand
-
Must sell 1800 copies to break even selling through the publisher.
-
Author has fifty books on hand after breaking even.
-
LARGE investment
2. Print on Demand:
-
The author pays a setup fee of around $500 to $1200 + and receives five
copies
-
Includes: typesetting and printing, frequently distribution, sales,
marketing, full-color cover, ISBN
-
Editing extra for $700.00
-
Purchase your own copies cost the author about $7.50 per book (shipping
included)
-
Books sold by the print on demand printer to book stores or the general
public would produce about $2.20 for author
-
Author can purchase at a 10 to 30% discount
-
Does not accept returns from retail stores or individuals
-
Total investment about $1200.00. 10 books on hand.
-
Must sell 545 books through the publisher to break even,
-
OR 227 books if you didn’t pay for the editing.
-
Author has five books on hand after breaking even.
-
Relatively small investment
3. Do it All Yourself “Self-publishing”: (What Old
Mountain Press assist authors in doing)
-
Author controls all aspects of the publishing process and has all copies
of the book
-
Keep 100% of the profit
-
Must coordinate typesetting, editing, printing, cover design, (Printer
in most cases will take care of cover) ISBN, LOC, marketing, Internet
presence ect.
-
Initial investment: Editing = 350.00, Typesetting = 390.00, Full Color
Cover Set up $175.00, and would have a reoccurring printing and shipping
cost of = $1280.00 plus shipping.
-
Total cost of first run of 500 books would be $2195.00.
-
The reprint price for additional blocks of 500 books would be $1280.00
-
Total investment first run = $2195.00. Books on hand 500.
-
Must sell by Author 200 books to break even.
-
OR 173 if not paying for editing NOTE: Must sell more if sold through
store author keeps 60% or about $6.60 per book.
-
Author has 270 books left on hand to be sold at 100% profit
-
NOTE save $175 + $100 = total $175 if going with two color or no cost
full color cover provided your printer has this option. (Point out sample
books no cost covers)
-
Medium investment especially if going with less expensive cover option.
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What are some reasons that people
self-publish their work?
1. Time
Most traditional publishing houses work on an 18-month production
cycle. Once you've submitted your materials to our printer, book production
will take only 30 to 40 working days.
2. Control
A book is a reflection of the author. Self-publishing gives you
the final word on the direction of your book. The decisions are exclusively
yours and not limited by third parties with intentions and interests different
from your own.
3. Profit
Since you, the author, will primarily handle your own promotion,
why not self-publish and earn a profit of 40 to 400%? A large publisher
finances a project but may only offer a 5 to 15% royalty. If your book
becomes a hit, publishers may come calling. Your high profit margin will
give you the upper hand in negotiations.
4. Possession
As a self-publisher, you own all rights to your book. If you use
a traditional publishing house, they will own all rights. If they lose
interest in your book, you will not be able to print additional copies
unless you purchase those rights back.
5. Niche
Because your book may fill a niche that has not been met, you can
test the market by printing a small quantity of books. Books specifically
designed for the needs of a smaller audience may not be found in the mass
market because publishers feel the demand is not great enough to warrant
a large press run. If you are an expert in a field and understand that
market, who better to self-publish and sell than yourself!
6. Locality
Books about local or regional topics, e.g., historical books about
certain towns, projects, etc., are generally produced by local authors
in short-run quantities. Large publishers will decline publishing these
books because of limited sales potential.
7. Legacy
Making money is not the only reason to publish. Sharing what you
have learned or leaving a legacy are other admirable motives. A book is
an expression of yourself.
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Do you have any guidance concerning
formatting of my work prior to submitting it to you on disk?
ombine
your work into one file with a hard page break (Ctrl+Enter) at the end
of the last line of chapters, poems, short stories, etc. Do not hit enter
to get to the bottom of a page. Begin the next chapter, poem, short
story, etc. at the top of the next page. The biggest problem we have in
working with files from the various word processing programs is that authors
try to help us too much. Files that work best are those that are
single spaced without any headers or footers, no table of contents codes,
no mixed fonts. Italics, bold or underlining is fine. Often
we have to turn down an author because the file has so many hidden code
in it. Let the words wrap at the end of a sentence rather than placing
a hard return (hitting the enter key) at the end of a line. Also,
use the tab key to indent your paragraphs rather than spacing in five or
so times. Again, please don’t get creative with your formatting.
Simple is best!! Also, please follow the instructions above as it
applies to the hard page breaks. This will save you time and money:-)
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Can you scan or retype my work
onto a computer disk?
e do
not scan documents, but we do have a very professional typist that can
retype your work and save it to a computer disk in MS Word or WordPerfect.
The cost vary from $2.50 for one double spaced page 12 point TSR with one
inch margins all around to $4.00 or more if the manuscript is hand written.
Our typist will have to see what you have for retyping before a firm cost
can be established. This typing is not editing. The typist will take what
you have and retype it exactly as you have it. Of course, if our typist
sees an obvious typo it will be corrected for you. If you would like us
to put you directly in touch with our typist, click HERE
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What information
does Old Mountain Press need to provide me with an estimate for self-publishing
my book?
Please read below then fill
out this form and send it to us.
1. What is the size of the work?
Telling us how many words or how many typed, double-spaced pages (with
one inch margins) the manuscript is will give us an idea of how many camera
ready pages your book would be. To determine word count in MS Word, open
the file, click Tools | Word Count. Using WordPerfect, open the file, click
File | Properties | Information.
2. Will you provide the material
fully edited (ready to go to print), or do you want us to edit it?
3. What size book do you envision
publishing? Usually, we produce a 5.5" X 8.5" book.
4. How many books will you want
to order? Usually, the minimum order is 100, but under certain conditions
we can produce fewer.
5. What computer program will the
original manuscript be in? You must provide the manuscript to us on disk
using an IBM compatible program. We prefer to work with WordPerfect but
can work with many other programs.
6. What type of binding do you want?
We do three primary types of bindings. Perfect binding is standard. Most
printers require the book to be at least 48 pages, 90 pages for a spine
wide enough to print the book's title and the author's name. This is the
type of binding used in most trade paperback books. Perfect bound books
have the potential for a longer shelf life and better sales because the
name of the book can be placed on the spine. Since most book stores place
their books on shelves with the book spine out, stapled or saddle-stitched
books essentially disappear. A saddle stitched or stapled book is stapled
in the middle at two points from the outside to the inside. It's normally
the least expensive and works well for a short run of a collection of poetry
or short stories. This binding can be up to 96 pages but does not offer
a spine. Spiral bound works are held together by plastic rings similar
to a cookbook or a lab manual.
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Can you give
me some idea of how much it will cost to produce my book?
enerally
speaking we charge between $2.50 and $3.00 to typeset one camera ready
page depending on how much work (see formatting info)
your file will take to layout into a camera ready format
We have a minimum charge of $210.00 for all perfect bound books. All costs
below include a web page for your book and posting on our books in print
page (click
HERE for sample page).
We can
also do a run of 100 to 5000 of a perfect bound book. Ideally
the book should be at least 70 camera ready pages (90 pages if you want
the title and your name on the spine). The printing cost per book increases
to $2.92 each for the minimum order of 100 books. To estimate the number
of camera ready pages that your book would run click
HERE.
Click HERE to see the printing cost for perfect
bound books.
The more
books you order, the cheaper the cost per individual book, i.e., you could
order 500 perfect-bound 70 page books for $1.82 each. Remember, you
still have a layout charge. Additional costs: Photos you provide cost $9.00
each (add .25 for color) or $6.00 (add .25 for color) if you provide a
digital photo; pen and ink illustrations you provide cost $5.00 each. Your
illustrations should be on white non-textured paper in black ink without
penciled shading. We can give you a more exact free estimate after laying
out your book in a near camera ready format.
Your cover
for a perfect bound book can cost from nothing extra to charges for full
color. Please check out our cover templates for a
wide selection of no to low cost color covers found at the bottom of this
page.
To get
started, we must have your work in a file (IBM compatible, not Mac). Place
your poems / short stories / chapters single spaced with a hard page break
between each into one file in the order you want them to appear in the
book, attach the file to an e-mail message or save to 3.5" disk, and send
it to us.
If you would like to
submit your data electronically for an estimate that will cover printing,
typesetting, shipping, ISBN, barcode, copyright, and photos/tables, fill
out this electronic
mailto form and we'll get back to you.
Another perfect bound option:
This option is ideal for writers’ groups, three or four
individuals who want to go in together and publish an anthology of their
work, or for an individual who wants to test the market with a short run
25 to 99 books without risking a lot of money. The cost per copy is a little
more than with our 100 minimum order (see above) process, but your total
up front cost is less.
For example, 90 page book (minimum page count is 50) perfect
bound with full color cover (basic book):
For sample books and covers see our Anthology
Site
$270.00 typesetting and preparing the file for printing.
$100.00 full color glossy 10 pt cover design fee (somewhat
limited in design but can satisfy most requirements) You can also submit
your own full color cover and save this charge. Front cover must be at
least 300 dpi 5.5 X 8.5 inches and there will be a 1/4 inch bleed all around,
and in a jpg or png file format. Cut size of the book is 5 X 8 inches with
white paper.
$112.50 printing for 25 books ($4.50 per book includes
shipping)
Additional orders of 25 or more books can be ordered
at $4.50 each at any time.
Time of production varies, but can be within 7 working
days (must have the Adobe Reader loaded on your computer and Internet access
with e-mail account to review galley).
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What is
meant by "camera ready copy?"
amera-ready
pages are furnished to the printer already typeset. Check with the printer.
Some require pages that are pasted up, e.g., page #40 set to the right
of page #1 of a 40-page book. To see what two camera ready pages look like
on a regular 8.5" X 11" page click HERE.
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Return to COST question.
How can
I tell how many camera ready pages my book will run?
elow
is a chart that will help you determine about how many camera ready pages
your manuscript will be. Divide the number of words below into your manuscript's
total word count. Remember to add at least seven or more pages for
items like : the title page, copyright page, table of contents, index,
photo or art pages, or any other necessary pages to the finished page count.
Once you've determined the number of camera ready pages your book will
be, click HERE to determine the printing cost.
Remember you also have the layout cost to include.
NOTE:
The camera ready page count can vary depending on font size, line spacing,
added headers or footers, and other special formatting. The table below
is offered to just give you a ballpark number.
Words per Page
| Book Size |
10 point |
11 point |
12 point |
| 5.5 x 8.5 |
340 |
300 |
240 |
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Return to COST question.
What type
of bindings can you do?
e
can typeset your work and have it saddle stapled (your book will be folded
and stapled in the middle. This works well for small chapbooks and is the
least
expensive.), or perfect bound (flat spine that the title and author's
name can be printed on).
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What size
books do you print?
e
print 5.5" x 8.5" only.
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What is the minimum number of
books that you will print?
e have
a minim order of 100 books for perfect bound works. However, we can offer
you Another
Alternative:
If
you would like a saddle-stapled book, we can
typeset it for you and you can then take the typeset galley to some place
like Office Max and have any number printed on paper you pick out for the
inside and cover. This can save you quite a bit of money. You
simply have to take what we send you in camera ready format (A 40 page
book will have page 1 to the left and page 40 to the right on an 8.5 X
11 size page in horizontal position) to the printer for printing.
We will prepare the camera ready copy of your collection of poetry or short
stories at $5.00 per page with a minimum charge of $100.00. Of coures
thre is always the alternative
perfect bound option of 25-99 books already discussed. For an
estimate on this please
contact
us. All books’ page count must be divisible by four.
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Can I have photos in my book?
es.
We have unlimited photos per book. Each photo cost $9.00 or $6.00 if you
have a digital photo (add only .25 per photo for full color!) to place
in the text. Photos will be placed vertical/portrait oriented on
a page. Photos with captions will be placed, one or two per page, at the
beginning or end of a chapter or sequentially anywhere within the book.
For poetry, we can place the photo on a page by itself following the corresponding
poem. This may or may not have the poem and the photo side by side when
thumbing through the book. When you prepare your file, select where you
want each photo to appear then type the photo’s caption, place a hard page
break (hold the Ctrl key down then tap the Enter key). If you want
two photos per page, type the caption of the first photo, hit enter twice
then type the caption for the second then enter a hard page break.
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How long
will it take for me to receive my books?
epending
on the type of binding you decide to go with, you should receive your books
within three weeks (if you want us to print your saddle-stitched book)
to two months (perfect-bound) from the time we complete the camera ready
copy.
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What is an
ISBN and what will it cost?
n
International Standard Book Number (ISBN) is a ten-digit number assigned
by the press to your book. The ISBN specifically identifies your title.
Book stores use ISBNs to track inventory and sales information. These stores
also can use the ISBN to order your book.
If you plan on publishing more than one book, it would be a good idea to
purchase your own block of ISBN numbers from RR
Bowker A block of 10 numbers can be purchased for around
$275.00. When you apply you will have to submit a name for your press.
Also, note that some distributors like Ingram books want the authors to
have their own ISBN. If you plan on selling through a distributor,
we recommend that you check with them about this requirement. If
you supply your own ISBN, we will apply for an LOC for you at no charge.
We can
provide you with an Old Mountain Press ISBN and the LOC for $100.00. See
copyright
filing for information on this.
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Can I get a
Library of Congress (LOC) catalog card number assigned to my book and what
will it cost?
e
can apply for your LOC. Some examples of books not eligible for a LOC are:
books under 50 pages (except children's literature and genealogy); religious
instructional materials for classes at all grade levels; vacation Bible
schools, confirmation studies, etc.; and expendable educational materials
such as laboratory manuals, teachers' manuals, programmed instruction test
sheets, workbooks, activity books, etc.
We will
file for your LOC for no charge when you have an ISBN. See copyright
filing for information on this.
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What is
a bar code? Do I need one? How much does one cost?
bar
code helps the book store handle books more efficiently. The bar code,
which includes your ISBN and price, is scanned at the time of purchase,
thus accurately recording the sale and adjusting the stores inventory.
Most authors
don't need a bar code. If you plan to sell most of your books yourself
or by mail, you don't need a bar code. If you intend to sell your books
in stores, it is a good idea to have a bar code on your book. The cost
is $20.00 to place one on a perfect bound book
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What should
I charge for my book?
enerally,
price your book for four to five times your cost. Local bookstores
will want 40% off the retail price. Distributors will want 50% or more
off the retail price and may even require a buy back for copies not sold.
Suggested
terms to offer bookstores are as follows: 1 to 4 copies 20%, 5 to 9 copies
30%, 10 to 24 copies 40%, 25 to 49 copies 42%, 50 to 100 copies 45%, 100
+ copies 50%. The bottom line is that people care about cost. Give your
book a chance to sell by pricing it realistically. Consider the prices
of other books that directly compete with yours. *Non-fiction books average
1 to 2 dollars more than fiction works.
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Do I
need to Copyright my book?
btaining
a copyright is a good idea but not essential. When you create
any work, copyright is automatically secured.
Registration
with the US Copyright Office is recommended for a number of reasons. Many
choose to register their works because they wish to have the facts of their
copyright on the public record and have a certificate of registration.
Registered works may be eligible for statutory damages and attorney's fees
in successful litigation. Finally, if registration occurs within five years
of publication, it is considered prima facie evidence in a court of law.
We will
apply for a copyright for you for $60.00 ($70.00 if you want the material
sent certified mail with a return receipt for your records) and two copies
of your book which we must send in with the application form and application
fee, or you can apply for a copyright yourself. To receive the form you
need, write to:
Library of Congress
Copyright Office
101 Independence Avenue, S.E.
Washington, D.C. 20559-6000
and ask for a copyright Form TX.
NOTE:
it can take up to six months for you to receive your certificate of registration
from the copyright office. If you wish us to file for your copyright, we
will ask you to fill out our copyright information form. The copyright
filing is not the same thing as the
ISBN or LOC
filing.
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How can
I get a sample of a book OMP has published?
o
get a sample of one of our books, we prefer that you order a copy from
one of the authors listed on our Books in Print
web page. When you do this, feel free to ask the author about his/her experience
in working with us.
OR if
you send a check or money order made out to Old Mountain Press, 2542 S.
Edgewater Dr. Fayetteville, NC 28303 for $6.50, we will send you a sample
of a 130 page perfect bound book (collection of humorous short stories)
about a boy growing up in the South or for $10.95 a 230 page action adventure
novel involving a Special Forces Demotions expert extracting revenge on
members of a car theft ring who killed his pregnant wife. Add $1.50 for
P&H.
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Do you assist in marketing
my book?
e do
not market our author’s books; however, we can:
-
Construct at no charge a web page for each book see
sample web page and post it in our Books in Print
section of this web site at no charge to our author.
-
Construct a full color flyer as a .pdf (Adobe Acrobat File) that our
authors can take to a local printer and print as many copies as they want.
We will scan the cover and place it in the flyer. We charge $50.00
to construct the flyer. The authors provide the information that goes into
the different portions of the flyer via e-mail. See
sample flyer. (requires that you have the Adobe Reader loaded on your
machine).
-
Arrange for your book's cover to be placed on T-shirts,
Mugs, Clock Faces and more from the Old Mountain Press Authors' Store.
-
Order, at no charge to you, a full color poster with your book's cover
on it. For a sample, visit the Old
Mountain Press Authors' Store
-
Prepare for you at no charge up to 10 individual letters signed by the
publisher and addressed to newspapers or magazines or anyone who you wish
to send a copy of your book for review. To see a template of the
letter, click
HERE (Note that you must provide
the information that is enclosed with [ ] in the template). You do that
via an on line form. To see an actual letter, click HERE
(must have Adobe Reader installed on your computer).
-
If you are a North Carolina author, we will notify UNC Chapel Hill's
Wilson Library that your book is available for their Carolina Collection.
Can you index
my book?
he
short answer is no.
The best way to index
your book is to do it yourself after we have produced the camera ready
copy. This way your cost is zero. The author of Pieces
of the Civil War and Ask the Pharmacist
did just that.
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Do you do children's books?
e
do not do children's books in hard copy. Most of these types of books must
have color on the inside. This is a very expensive process, and we do not
have that capability. We can, however, refer you to a company that has
that capability.
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Do you do Cook Books?
e
are not set up to do cook books. Sorry. However, we do recommend that you
contact Morris Publishing
1-800-650-7888. They are an excellent printer who specializes in cook book
printing. They are quite professional and their prices are the best we've
found. Please tell them you are coming from an Old Mountain Press recommendation,
and give them our warmest regards.
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What are
my options on covers and what do they cost?
e
can provide you with a basic cover that is one of the standard
colors with black ink at no charge. Indicate which of these colors
you would like.
Click FONTS
to view our cover fonts. This page will take time to load due to the large
graphics.
We also have
free
full color covers. Indicate which of these covers you would like
Finally, our printer
has an extensive collection of cover templates that you can choose from.
Many of which are at no extra charge in Design Package 1. If you
wish to add additional color inks to a maximum of three inks total, including
black, there is a $50.00 charge per ink 100-500 books and $60.00 501+ books.
You can also order a cover with full-color printing, Design Package 2,
for an additional $.25 per book regardless on the number of books ordered.
You can pick from several colors and backgrounds
to fill in the templates below. Return to question,
How much will it cost. Click Cover
Templates to view the template selection. Prices do change, so check
with us to make sure you have the latest cost estimate.
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Can I submit a cover
that I design or have designed for me or can you recommend someone to design
my cover?
es; however,
it must be designed using one of these programs: QuarkXpress, Adobe
Illustrator, or Adobe Photoshop. There are other requirements, but if you
or the person designing the cover can't do it in one of these programs,
we can't accept it. Please contact
us for additional design requirements. Most writers find that describing
the content of the book and offering suggestions as to what they would
like included on the cover to the design department produces a much better
cover. The cover design department has an extensive library of stock graphics
and can satisfy most of an author's requirements. The cost for this
service is normally between $175.00 and $275.00 depending on the
time required. Design work over 8 hours is $50.00 per hour.
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