The Truth About Self-publishing:
1. No matter what anyone tells you. You are the one who will sell
95%+ of the books you self-publish.
2. Everyone will provide you a final galley for approval prior to
going to a full print run; therefore, you and you alone are ultimately
the one responsible for any mistakes in your book: grammar, spelling, font
size, typesetting, and so on. We can not emphasize strongly enough the
need for you to have your work well edited before beginning the self-publishing
process.
Five Step Process
1. Write the book
2. Edit the book
3. Typeset the book
4. Print the book
5. Market/Distribute the book (the hardest part:-)
Definition:
Self-publishers as defined by the Library of Congress are authors and
editors who pay for or subsidize publication of their own works.
What is Self-Publishing?
Self-publishing is one of the fastest growing segments of the publishing
industry; authors find it attractive for many reasons. Unlike using traditional
publishing companies, self-publishing allows the author to be in control
of the entire creative and selling process.
As a self-published author, you pay the full cost of producing your
work and are responsible for marketing and distribution. Therefore, the
finished copies, the copyright, all subsidiary rights, and all money received
from book sales are exclusively yours.
First-time authors may find it difficult to be accepted by a traditional
publishing house because of the unpredictable sales of a newcomer's book.
You can test your book's sales potential by self-publishing a small quantity
through a short-run book printer such as the one we use. Our Printer provides
a full line of services to produce an attractive, professional book. Their
many years of experience show that the best salesperson for a book is the
author.
Profit is not always the primary objective of writing a book. Your
book may be designed to explore your own interests or to fill specific
needs of an organization, a business, or your family. Traditional publishing
companies prefer books that will interest the mass market and will usually
not accept a work intended for a small audience. Our Printer can print
quantities of 100-5,000 copies very economically so you can publish a book
that meets your objectives. We also have an option for printing as few
as 15 books.
We specialize in one-color text (interior pages) printing, with black
and white or full color photos or graphics within the interior of the book,
in two popular book sizes (5 1/2" x 8 1/2" and 8 1/2" x 11") available
in four attractive binding styles. All equipment is tailored for this type
of printing.
(Back To Top)
What is the difference between
Vanity Press or Subsidy Publishing, Print on Demand, and Self-publishing?
The Comparisons below are all based on a130 pg. book, 5.5 X 8.5 inch
size, full-color cover, retailing for $10.95
NOTE: Categories of people who purchase a self-published book. 1.
Family, 2. Friends, 3. Friends of Friends, 4. People attending a book signing,
5. People with specific interest in topic/type of book
NOTE: Prices vary greatly in each category, but the main question
you must ask yourself is: How many books will I have to sell to break even,
and what will I have left over when I do break even?
1. Vanity Press or Subsidy Publishing
-
Includes everything: typesetting and printing, frequently distribution,
sales, marketing, full-color cover, ISBN (Author must still “push” the
book)
-
Send out review copies to your local area and across the country
-
Send sample copies of your book to local bookstores
-
Contact major bookstore chains and wholesalers
-
Contact online booksellers
-
Contact organizations
-
Issue an annual catalog
-
Submit your book for listing in the standard trade publications
-
pay between $6000.00 and $10,000.00
-
Author receives a commission of about 40% of $10.95, about $4.40
-
Total investment about $8000.00. 50 books on hand
-
Must sell 1800 copies to break even selling through the publisher.
-
Author has fifty books on hand after breaking even.
-
LARGE investment
2. Print on Demand:
-
The author pays a setup fee of around $500 to $1200 + and receives five
copies
-
Includes: typesetting and printing, frequently distribution, sales,
marketing, full-color cover, ISBN
-
Editing extra for $700.00
-
Purchase your own copies cost the author about $7.50 per book (shipping
included)
-
Books sold by the print on demand printer to book stores or the general
public would produce about $2.20 for author
-
Author can purchase at a 10 to 30% discount
-
Does not accept returns from retail stores or individuals
-
Total investment about $1200.00. 10 books on hand.
-
Must sell 545 books through the publisher to break even,
-
OR 227 books if you didn’t pay for the editing.
-
Author has five books on hand after breaking even.
-
Relatively small investment
3. Do it All Yourself “Self-publishing”: (What Old
Mountain Press assist authors in doing)
-
Author controls all aspects of the publishing process and has all copies
of the book
-
Keep 100% of the profit
-
Must coordinate typesetting, editing, printing, cover design, (Printer
in most cases will take care of cover) ISBN, marketing, Internet
presence etc.
-
Initial investment: Editing = 350.00, Typesetting = 390.00, Full Color
Cover Set up $175.00, and would have a reoccurring printing and shipping
cost of = $1280.00 plus shipping.
-
Total cost of first run of 500 books would be $2195.00.
-
The reprint price for additional blocks of 500 books would be $1280.00
-
Total investment first run = $2195.00. Books on hand 500.
-
Must sell by Author 200 books to break even.
-
OR 173 if not paying for editing NOTE: Must sell more if sold through
store author keeps 60% or about $6.60 per book.
-
Author has 270 books left on hand to be sold at 100% profit
-
NOTE save $175 + $100 = total $175 if going with two color or no cost
full color cover provided your printer has this option. (Point out sample
books no cost covers)
-
Medium investment especially if going with less expensive cover option.
(Back To Top)
What are some reasons that people
self-publish their work?
1. Time
Most traditional publishing houses work on an 18-month production
cycle. Once you've submitted your materials to our printer, book production
will take only 30 to 40 working days.
2. Control
A book is a reflection of the author. Self-publishing gives you
the final word on the direction of your book. The decisions are exclusively
yours and not limited by third parties with intentions and interests different
from your own.
3. Profit
Since you, the author, will primarily handle your own promotion,
why not self-publish and earn a profit of 40 to 400%? A large publisher
finances a project but may only offer a 5 to 15% royalty. If your book
becomes a hit, publishers may come calling. Your high profit margin will
give you the upper hand in negotiations.
4. Possession
As a self-publisher, you own all rights to your book. If you use
a traditional publishing house, they will own all rights. If they lose
interest in your book, you will not be able to print additional copies
unless you purchase those rights back.
5. Niche
Because your book may fill a niche that has not been met, you can
test the market by printing a small quantity of books. Books specifically
designed for the needs of a smaller audience may not be found in the mass
market because publishers feel the demand is not great enough to warrant
a large press run. If you are an expert in a field and understand that
market, who better to self-publish and sell than yourself!
6. Locality
Books about local or regional topics, e.g., historical books about
certain towns, projects, etc., are generally produced by local authors
in short-run quantities. Large publishers will decline publishing these
books because of limited sales potential.
7. Legacy
Making money is not the only reason to publish. Sharing what you
have learned or leaving a legacy are other admirable motives. A book is
an expression of yourself.
(Back To Top)
Do you have any guidance concerning
formatting of my work prior to submitting it to you on disk?
Combine your work into one file with a hard page break (Ctrl+Enter)
at the end of the last line of chapters, poems, short stories, etc. Do
not hit enter to get to the bottom of a page. Begin the next chapter,
poem, short story, etc. at the top of the next page. The biggest problem
we have in working with files from the various word processing programs
is that authors try to help us too much. Files that work best are
those that are single spaced without any headers or footers, no table of
contents codes, no mixed fonts. Italics, bold or underlining is fine.
Often we have to turn down an author because the file has so many hidden
code in it. Let the words wrap at the end of a sentence rather than
placing a hard return (hitting the enter key) at the end of a line.
Also, use the tab key to indent your paragraphs rather than spacing in
five or so times. Again, please don’t get creative with your formatting.
Simple is best!! Also, please follow the instructions above as it
applies to the hard page breaks. This will save you time and money:-)
(Back To Top)
Can you scan or retype my work
onto a computer disk?
We do not scan documents, but we do have a very professional typist
that can retype your work and save it to a computer disk in MS Word or
WordPerfect. The cost vary from $2.50 for one double spaced page 12 point
TSR with one inch margins all around to $4.00 or more if the manuscript
is hand written. Our typist will have to see what you have for retyping
before a firm cost can be established. This typing is not editing. The
typist will take what you have and retype it exactly as you have it. Of
course, if our typist sees an obvious typo it will be corrected for you.
If you would like us to put you directly in touch with our typist, click
HERE
(Back To Top)
What information
does Old Mountain Press need to provide me with an estimate for self-publishing
my book?
Please read below then fill
out this form and send it to us.
1. What is the size of the work?
Telling us how many words or how many typed, double-spaced pages (with
one inch margins) the manuscript is will give us an idea of how many camera
ready pages your book would be. To determine word count in MS Word, open
the file, click Tools | Word Count. Using WordPerfect, open the file, click
File | Properties | Information.
2. Will you provide the material
fully edited (ready to go to print), or do you want us to edit it?
3. What size book do you envision
publishing? Usually, we produce a 5.5" X 8.5" book.
4. How many books will you want
to order? Usually, the minimum order is 100, but under certain conditions
we can produce fewer.
5. What computer program will the
original manuscript be in? You must provide the manuscript to us on disk
using an IBM compatible program. We prefer to work with WordPerfect but
can work with many other programs.
6. What type of binding do you want?
We do three primary types of bindings. Perfect binding is standard. Most
printers require the book to be at least 48 pages, 90 pages for a spine
wide enough to print the book's title and the author's name. This is the
type of binding used in most trade paperback books. Perfect bound books
have the potential for a longer shelf life and better sales because the
name of the book can be placed on the spine. Since most book stores place
their books on shelves with the book spine out, stapled or saddle-stitched
books essentially disappear. A saddle stitched or stapled book is stapled
in the middle at two points from the outside to the inside. It's normally
the least expensive and works well for a short run of a collection of poetry
or short stories. This binding can be up to 96 pages but does not offer
a spine. Spiral bound works are held together by plastic rings similar
to a cookbook or a lab manual.
(Back To Top)
Can you give
me some idea of how much it will cost to produce my book?
Generally speaking we charge between
$2.50 and $3.00 to typeset one camera ready page depending on how much
work (see formatting info) your file will take
to layout into a camera ready format We have a minimum
charge of $210.00 for all perfect bound books. All costs below include
a web page for your book and posting on our books in print page (click
HERE
for sample page).
We can
also do a run of 100 to 5000 of a perfect bound book. Ideally
the book should be at least 70 camera ready pages but not fewer than 40
(90 pages if you want the title and your name on the spine). To estimate
the number of camera ready pages that your book would run click
HERE.
The printing
cost vary based on page count, number of books ordered, cover requirements,
number of graphics/photos included in the text. Without knowing all these
things, it is impossible to give you a firm estimate. Also you will still
have layout charges.
Additional
costs: Photos/illsutrations you provide cost $9.00 each or $6.00
if you provide a digital photo/illustraton. Your illustrations should be
on white non-textured paper in black ink without penciled shading. We can
give you a more exact free estimate after laying out your book in a near
camera ready format.
Your cover
for a perfect bound book can cost from nothing extra to charges for full
color.
To get
started, we must have your work in a file (IBM compatible, not Mac). Place
your poems / short stories / chapters single spaced with a hard page break
between each into one file in the order you want them to appear in the
book, attach the file to an e-mail message or save to a CD or flash drive,
and send it to us. Please include a SASE if you want your flash drive returned.
If you would like receive
an estimate that will cover printing, typesetting, shipping, ISBN, barcode,
and photos, fill out this electronic
mailto form and we'll get back to you.
(Back To Top)
What is
meant by "camera ready copy?"
Camera-ready pages are furnished
to the printer already typeset. Check with the printer. Some require pages
that are pasted up, e.g., page #40 set to the right of page #1 of a 40-page
book. To see what two camera ready pages look like on a regular 8.5" X
11" page click HERE.
(Back To Top)
Return to COST question.
How can
I tell how many camera ready pages my book will run?
Below is a chart that will help
you determine about how many camera ready pages your manuscript will be.
Divide the number of words below into your manuscript's total word count.
Remember to add at least seven or more pages for items like : the
title page, copyright page, table of contents, index, photo or art pages,
or any other necessary pages to the finished page count. Once you've determined
the number of camera ready pages your book will be, click HERE
to determine the printing cost. Remember you also have the layout cost
to include.
NOTE:
The camera ready page count can vary depending on font size, line spacing,
added headers or footers, and other special formatting. The table below
is offered to just give you a ballpark number.
Words per Page
| Book Size |
10 point |
11 point |
12 point |
| 5.5 x 8.5 |
340 |
300 |
240 |
(Back To Top)
Return to COST question.
What type
of bindings can you do?
We can typeset your work and you can have
it have it saddle stapled at your local Staples or Office Max (your book
will be folded and stapled in the middle. This works well for small chapbooks
and is the
least expensive.), or we
can have your book perfect bound (flat spine that the title and author's
name can be printed on).
(Back To Top)
What size
books do you print?
We print approximately 5.5" x 8.5" (standard)
or 5" x 8"only.
(Back To Top)
What is the minimum number of
books that you will print?
We have a minim order of 100 books for perfect bound works. However,
we can offer you Another
Alternative:
If you would like a saddle-stapled
book, we can typeset it for you and you can then take the typeset galley
to some place like Office Max and have any number printed on paper you
pick out for the inside and cover. This can save you quite a bit
of money. You simply have to take what we send you in camera ready
format (A 40 page book will have page 1 to the left and page 40 to the
right on an 8.5 X 11 size page in horizontal position) to the printer for
printing. We will prepare the camera ready copy of your collection
of poetry or short stories at $5.00 per page with a minimum charge of $100.00.
For an estimate on this please
contact
us. All books’ page count must be divisible by four.
(Back To Top)
Can I have photos in my book?
Yes. Each photo (if photo is in color, we will have to convert it
to black and white) cost $9.00 (for us to scan it) or $6.00 if you you
submit digital photos to be place in the text. Photos will
be placed vertical/portrait oriented on a page. Photos with captions will
be placed, one or two per page, at the beginning or end of a chapter or
sequentially anywhere within the book. For poetry, we can place the photo
on a page by itself following the corresponding poem. This may or may not
have the poem and the photo side by side when thumbing through the book.
When you prepare your file, select where you want each photo to appear
then type the photo’s caption, place a hard page break (hold the Ctrl key
down then tap the Enter key). If you want two photos per page, type
the caption of the first photo, hit enter twice then type the caption for
the second then enter a hard page break.
(Back To Top)
How long
will it take for me to receive my books?
Depending on the type of binding
and the printer used, you should receive your books within three weeks
to two months from the time we complete the camera ready copy and it is
submitted to the printer for printing.
(Back To Top)
What is an
ISBN and what will it cost?
An International Standard Book
Number (ISBN) is a ten-digit number assigned by the press to your book.
The ISBN specifically identifies your title. Book stores use ISBNs to track
inventory and sales information. These stores also can use the ISBN to
order your book.
If you plan on publishing more than one book, it would be a good idea to
purchase your own block of ISBN numbers from RR
Bowker A block of 10 numbers can be purchased for around
$275.00. Or a single ISBN for $125.00. When you apply you will have to
submit a name for your press. Also, note that some distributors like Ingram
books want the authors to have their own ISBN. If you plan on selling
through a distributor, we recommend that you check with them about this
requirement.
We can
provide you with an Old Mountain Press ISBN for $100.00. See
copyright
filing for information on this.
(Back To Top)
What is
a bar code? Do I need one? How much does one cost?
A bar code helps the book store
handle books more efficiently. The bar code, which includes your ISBN and
price, is scanned at the time of purchase, thus accurately recording the
sale and adjusting the stores inventory.
If you
plan to sell most of your books yourself or by mail, you don't need a bar
code. If you intend to sell your books in stores, it is a good idea to
have a bar code on your book. The cost is $25.00 to place one on a perfect
bound book
(Back To Top)
What should
I charge for my book?
Generally, price your book for
four to five times your cost. Local bookstores
will want 40% off the retail price. Distributors will want 50% or more
off the retail price and may even require a buy back for copies not sold.
Suggested
terms to offer bookstores are as follows: 1 to 4 copies 20%, 5 to 9 copies
30%, 10 to 24 copies 40%, 25 to 49 copies 42%, 50 to 100 copies 45%, 100
+ copies 50%. The bottom line is that people care about cost. Give your
book a chance to sell by pricing it realistically. Consider the prices
of other books that directly compete with yours. Nonfiction books average
1 to 2 dollars more than fiction works.
(Back To Top)
Do I
need to Copyright my book?
Obtaining a copyright is a good
idea but not essential. When you create any work, copyright
is automatically secured.
Registration
with the US Copyright Office is recommended for a number of reasons. Many
choose to register their works because they wish to have the facts of their
copyright on the public record and have a certificate of registration.
Registered works may be eligible for statutory damages and attorney's fees
in successful litigation. Finally, if registration occurs within five years
of publication, it is considered prima facie evidence in a court of law.
We will
apply for a copyright for you for $60.00 ($70.00 if you want the material
sent certified mail with a return receipt for your records) and two copies
of your book which we must send in with the application form and application
fee, or you can apply for a copyright yourself. To receive the form you
need, write to:
Library of Congress
Copyright Office
101 Independence Avenue, S.E.
Washington, D.C. 20559-6000
and ask for a copyright Form TX.
NOTE:
it can take up to six months for you to receive your certificate of registration
from the copyright office. The copyright filing is not the same thing as
the
ISBN filing.
(Back To Top)
How can
I get a sample of a book OMP has published?
To get a sample of one of our books,
we prefer that you order a copy from one of the authors listed on our Books
in Print web page. When you do this, feel free to ask the author about
his/her experience in working with us.
OR if
you send a check or money order made out to Old Mountain Press, PO Box
66, Webester, NC 28788 for $6.50, we will send you a sample of a 130 page
perfect bound book (collection of humorous short stories) about a boy growing
up in the South or for $10.95 a 230 page action adventure novel involving
a Special Forces Demotions expert extracting revenge on members of a car
theft ring who killed his pregnant wife. Add $1.50 for P&H.
(Back To Top)
Do you assist in marketing
my book?
We do not market our author’s books; however, we can:
-
Construct at no charge a web page for each book see
sample web page and post it in our Books in Print
section of this web site at no charge to our author.
-
Arrange for your book's cover to be placed on T-shirts,
Mugs, Clock Faces and more from the Old Mountain Press Authors' Store.
-
Order on your request, at no charge to you, a full color poster with
your book's cover on it. For a sample, visit the Old
Mountain Press Authors' Store
-
Prepare for you at no charge up to 10 individual letters signed by the
publisher and addressed to newspapers or magazines or anyone who you wish
to send a copy of your book for review. To see a template of the
letter, click
HERE (Note that you must provide
the information that is enclosed with [ ] in the template). You do that
via an on line
form. To see an actual letter, click HERE
(must have Adobe Reader installed on your computer).
Can you index
my book?
The short answer is no.
The best way to index
your book is to do it yourself after we have produced the camera ready
copy. This way your cost is zero. The author of Pieces
of the Civil War and Ask the Pharmacist
did just that. Indexing is different than your table of contents (TOC).
We construct your TOC (if needed) as part of our typesetting fee.
(Back To Top)
Do you do children's books?
We do not do children's books in hard copy. Most of these
types of books must have color on the inside. This is a very expensive
process, and we do not have that capability. We can, however, refer you
to a company that has that capability.
(Back To Top)
Do you do Cook Books?
We are not set up to do cook books. Sorry. However, we
do recommend that you contact Morris
Publishing 1-800-650-7888. They are an excellent printer who specializes
in cook book printing. They are quite professional and their prices are
the best we've found. Please tell them you are coming from an Old Mountain
Press recommendation, and give them our warmest regards.
(Back To Top)
What are
my options on covers and what do they cost?
Depending on the printer used (we have several)
you can choose a no cost full color color from a collection of templates
or have a cover designed for you. The design cost between $125.00 to $250.00
depending on what will best fit your needs. You can also submit your own
cover design if it meets specifications.
(Back To Top)
Can I submit a cover
that I design or have designed for me or can you recommend someone to design
my cover?
Yes; however, it must be designed using one of these programs:
QuarkXpress, Adobe Illustrator, or Adobe Photoshop. There are other requirements,
but if you or the person designing the cover can't do it in one of these
programs, we can't accept it. Please contact
us for additional design requirements. Most writers find that describing
the content of the book and offering suggestions as to what they would
like included on the cover to the design department produces a much better
cover. The cover design department has an extensive library of stock graphics
and can satisfy most of an author's requirements. The cost for this
service is normally between $175.00 and $275.00 depending on the
time required. Design work over 8 hours is $50.00 per hour.
(Back To Top)
|